Welcome to the world of personalized videos

Today, everything is personalized – bags, t-shirts, cars, Netflix, bicycles etc.- as businesses realize that the more something feels uniquely yours, the more likely you are to buy it. According to marketing researches, most people would prefer to watch a fun, short video than read a long email or landing page – no matter how stimulating you think the content is. The use of engaging videos has been proven repeatedly to dramatically improve KPIs by boosting open rates, click-through rates, conversion rates and lead generation.

You’ve got your catchy video?Now add personalization into the mix.

How to merge personalization and video?

There are a host of vendors offering frontline tools to help businesses stick out, get noticed, and keep audiences engaged. One such tool that is making a significant impact is the personalized video. Video personalization has proven to up email conversion by 500%.

We’re not talking about another marketing clip that uses done-to-death slogans like “we want you” thinking that that’s personalization. We’re talking real-time personalization where the video shown automatically integrates each viewer’s details – such as name, title or company, creating a unique and relevant experience. This is taking audience engagement to a whole new level.

What does personalize video mean to you?

1. Promote your events.

2. Make your customers feel important.

3. Push your latest features, products or services.

4. Attract top new talent to your team.

5. Display your knowledge and expertise.

Ready to get up close & Personal?

If you’ve been using personalized videos as an outbound tool in your marketing campaigns, you probably have been targeting identified leads after collecting pertinent data and including it in a personalized video.

It’s time for real-time personalization!

So, what exactly is real-time personalization video?

Paid good money for your other personalized video tool? Don’t despair, you won’t have to ditch it, and you haven’t wasted your hard-earned marketing spend. You just now have a choice of which tool to use and when to use it to maximize results.

In essence, real-time personalization enhances the impact of a personalized video. Once you’ve created a personalized video, you can use it in an outbound campaign or harness the power of real-time personalization for inbound campaigns to deliver a completely exclusive experience on your site, email, blog or landing page and, to a far wider target audience. Making smart marketing choices based on expertise and experience means that you can

now use personalized video in far more remarkable ways, all over your outbound

and inbound efforts.

Why real-time video personalization?

As we’ve mentioned, customers are no longer impressed by all-inclusive video personalization. They expect more from brands, and this is where real-time video personalization tools come into play. These tools work for popups, web personalization, recommendation engines, email, SMS, app notifications, marketing automation, on Google & Facebook media platforms, and more.

They allow you to:

• Characterize your segments (grouping).

• Deploy the most relevant campaign for each audience (targeting).

• Recommend the most relevant articles or products for each audienc.e

• Consistently test and optimize to improve conversions.

• Target audience members with campaigns most likely to convert them.

• Collect all data sources into a unified hub.

• Manage data and build profiles on an individual level.

• Aggregate online data with offline data (CRM & Digital).

• Collect 3rd party data or consolidate your data with others.

• Manage data privacy and comply with GDPR.

Omnichannel real-time video personalization

Incorporating real-time personalized videos in your inbound campaign is a powerful way to engage viewers with these unique touches throughout a variety of marketing channels – thrill them on your product pages, emails, landing page, blog, ABM campaigns, and anywhere you feel it will ultimately turn visits into paying customers.

In Conclusion

In an age of information overload, endless distractions, shortening attention spans, and infinite competition, marketers are being pushed harder and harder to find inventive ways to grab attention. To succeed, you need to show people that you understand their unique needs by delivering something immediately relevant as soon as they visit your site.