Today, everything is personalized – bags, t-shirts, cars, Netflix, bicycles etc.- as businesses realize that the more something feels uniquely yours, the more likely you are to buy it. According to marketing researches, most people would prefer to watch a fun, short video than read a long email or landing page – no matter how stimulating you think the content is. The use of engaging videos has been proven repeatedly to dramatically improve KPIs by boosting open rates, click-through rates, conversion rates and lead generation.
You’ve got your catchy video?Now add personalization into the mix.
How to merge personalization and video?
There are a host of vendors offering frontline tools to help businesses stick out, get noticed, and keep audiences engaged. One such tool that is making a significant impact is the personalized video. Video personalization has proven to up email conversion by 500%.
We’re not talking about another marketing clip that uses done-to-death slogans like “we want you” thinking that that’s personalization. We’re talking real-time personalization where the video shown automatically integrates each viewer’s details – such as name, title or company, creating a unique and relevant experience. This is taking audience engagement to a whole new level.
What does personalize video mean to you?
1. Promote your events.
2. Make your customers feel important.
3. Push your latest features, products or services.
4. Attract top new talent to your team.
5. Display your knowledge and expertise.
Ready to get up close & Personal?
If you’ve been using personalized videos as an outbound tool in your marketing campaigns, you probably have been targeting identified leads after collecting pertinent data and including it in a personalized video.
It’s time for real-time personalization!
So, what exactly is real-time personalization video?
Paid good money for your other personalized video tool? Don’t despair, you won’t have to ditch it, and you haven’t wasted your hard-earned marketing spend. You just now have a choice of which tool to use and when to use it to maximize results.
Why real-time video personalization?
As we’ve mentioned, customers are no longer impressed by all-inclusive video personalization. They expect more from brands, and this is where real-time video personalization tools come into play. These tools work for popups, web personalization, recommendation engines, email, SMS, app notifications, marketing automation, on Google & Facebook media platforms, and more.
Omnichannel real-time video personalization